03 — Public Relations

Say the right thing when attention matters.

Whether you are launching, growing, responding, or building long-term credibility, HeartFire helps clarify the message and connect it with the people who need to hear it.

Who it is for

For leaders launching something, navigating a moment of scrutiny, or building credibility with media, partners, and community.

Deliverables

01

Communications strategy and messaging

02

Media relations and story pitching

03

Press releases and media materials

04

Launch and event publicity

05

Executive talking points and preparation

06

Community and stakeholder outreach

07

Issues-response planning

Our approach

Message first. Then the megaphone.

Our journalism background means we know what makes a story worth covering. We sharpen what you need to say, find the angle a reporter or community will care about, and prepare your spokespeople to deliver it with confidence.

Featured work

The Salvation Army

The Red Kettle Season

Media relations and daily social content that kept a holiday campaign in the conversation.
View Case Study →

San Antonio Hispanic Chamber of Commerce

Annual Awards Gala

Live show production, honoree films, and publicity for the chamber’s marquee night.
View Case Study →

The process

01

Listen

Align on the audience, challenge, constraints, and definition of success.

02

Find

Identify the strongest story, message, and strategic opportunity.

03

Make

Plan and produce the right mix of creative assets.

04

Move

Launch, distribute, learn, and improve.

What helps us start

FAQ

No. Bring the goal, the challenge, and what you know so far. The first conversation is about finding the right shape for the work.

Every engagement is scoped to the goal—focused project, integrated campaign, or ongoing partnership. The project form asks for a budget range so we can recommend the right mix from the start.

Yes. Many clients bring us in to lead production or strategy while their team owns publishing, approvals, or day-to-day channels.

San Antonio is home base. Projects elsewhere in Texas and beyond are scoped case by case.