
03 — Public Relations
Whether you are launching, growing, responding, or building long-term credibility, HeartFire helps clarify the message and connect it with the people who need to hear it.
Who it is for
For leaders launching something, navigating a moment of scrutiny, or building credibility with media, partners, and community.
Communications strategy and messaging
Media relations and story pitching
Press releases and media materials
Launch and event publicity
Executive talking points and preparation
Community and stakeholder outreach
Issues-response planning
Our approach
Our journalism background means we know what makes a story worth covering. We sharpen what you need to say, find the angle a reporter or community will care about, and prepare your spokespeople to deliver it with confidence.
Align on the audience, challenge, constraints, and definition of success.
Identify the strongest story, message, and strategic opportunity.
Plan and produce the right mix of creative assets.
Launch, distribute, learn, and improve.
No. Bring the goal, the challenge, and what you know so far. The first conversation is about finding the right shape for the work.
Every engagement is scoped to the goal—focused project, integrated campaign, or ongoing partnership. The project form asks for a budget range so we can recommend the right mix from the start.
Yes. Many clients bring us in to lead production or strategy while their team owns publishing, approvals, or day-to-day channels.
San Antonio is home base. Projects elsewhere in Texas and beyond are scoped case by case.