02 — Social Media & Content
HeartFire helps brands show up with consistency, personality, and purpose. We connect channel strategy with platform-native creative so every post supports a bigger story.
Who it is for
For brands and organizations that need to show up consistently on social without burning out the team—or losing the plot.
Social strategy and channel planning
Content pillars and editorial calendars
Short-form video and photography
Campaign concepts and creative toolkits
Copywriting and publishing support
Community-response guidance
Performance reporting and optimization
Our approach
We start with the pillars your audience responds to, then build a production rhythm your team can sustain—batch shoots, flexible templates, and a calendar tied to the moments that matter. Every post has a job inside the bigger story.
Align on the audience, challenge, constraints, and definition of success.
Identify the strongest story, message, and strategic opportunity.
Plan and produce the right mix of creative assets.
Launch, distribute, learn, and improve.
No. Bring the goal, the challenge, and what you know so far. The first conversation is about finding the right shape for the work.
Every engagement is scoped to the goal—focused project, integrated campaign, or ongoing partnership. The project form asks for a budget range so we can recommend the right mix from the start.
Yes. Many clients bring us in to lead production or strategy while their team owns publishing, approvals, or day-to-day channels.
San Antonio is home base. Projects elsewhere in Texas and beyond are scoped case by case.
